30 Days at "IACULUS": Content Design
Creating infographics, social media posts for a startup as a "Content Graphic Design Volunteer".
PROJECT OVERVIEW
I had the opportunity to work as a content graphic designer for a startup "IACULUS" for one month. My primary task was to design infographics, standard designs, and social media posts. Throughout this project, I learned key design principles such as content placement and visual hierarchy, which helped improve my design approach and output.
I decided to divide this case study into a timeline of weeks. My goal was to focus on my work and the learning I experienced, supported by visuals, while keeping text minimal.
Let's get started!
BRAND ASSETS
Week 1: Onboarding & Initial Designs
Had my first meeting with the Founder to officialise everything, was introduced to my role and responsibilities. And of course, received my contract! Yayyy!
Tasks:
Initial task was to recreate few designs in Figma to make me understand the brand language.
Received brand guidelines and project briefs.
Introduced to a Pinterest board for inspiration, read an article and started working.
Proper guidance was given to create the initial designs, and I had to sit with the founder for like 4-5 meetings.
Created/designed initial concepts, infographics based on meetings.
Skills Gained:
Introduction to working of grids and understanding content flow.
Visual Output:
Week 2: Advanced Infographics (Design iterations & experimentation)
Tasks:
Designed complex infographics with multiple data/statistics points.
Integrated visual hierarchy principles to guide the user’s eye.
Skills Gained:
Mastery of visual hierarchy and layering information.
Visual Output:
Week 3: Iteration & Feedback
Tasks:
Refined designs based on feedback from the team.
Worked on multiple iterations for social media posts and infographics.
Designed various posts based on the statistics provided.
Skills Gained:
Effective content placement to enhance readability.
Visual Output:
Week 4: Final Deliverables & Wrapping Up
Tasks:
A slow and steady week as I recreated the company’s landing page in Figma to understand the placement of colours, content images.
Kind of figured out a few patterns that were on the existing website while recreating.
Started working on carousels for social media keeping in mind the brand guidelines and the statistics/information provided.
Applied all my learnings while designing that I learned over a month.
Delivered complete sets of infographics and visuals and received a positive feedback.
Skills Gained:
Organising content to fit brand identity while maintaining aesthetic balance.
Visual Content:
KEY LEARNINGS
Content Placement: Gained a deep understanding of how strategic placement enhances the user experience.
Visual Hierarchy: Mastered the art of guiding viewers' attention through design elements like typography, colour, and imagery.
CONCLUSION
Over the course of 30 days, I not only delivered impactful designs but also grew as a designer. I refined my skills in content placement, bento grids, and visual hierarchy, ensuring that every infographic or social media post was both aesthetically pleasing and effective.
Thanks for making it to the end :)
Would love to hear your thoughts on this!!